Sparkle Squad
Home Services · Cleaning Services
- Active units
- 99
- Royalty
- 10.0%
Franchised, year-end 2025
of weekly Net Sales
About Sparkle Squad
SparkleSquad is a premium home services brand that specializes in luxury cleaning. Our team comprises highly skilled and thoroughly vetted professionals who are trained in the art of luxury cleaning. From detailed dusting to impeccable polishing, we strive for perfection in every corner of your home.
At SparkleSquad, we offer a range of services to meet your needs, including deep cleaning, regular maintenance, and specialized treatments for delicate surfaces. Whether you need a one-time refresh or a recurring service, our team is dedicated to providing top-notch results every time.
By signing up with SparkleSquad, you can expect craftsmanship in luxury cleaning that will leave your home sparkling and fresh. Book a cleaning visit today and experience the difference our professional touch can make. Join our satisfied customers and let SparkleSquad elevate your home cleaning experience.
Key terms
- Franchise fee
$50k
- Additional unit fee
If you operate an existing Sparkle Squad Business and qualify, the initial franchise fee for an additional Business is $25,000.
- Brand fund
2.0% of Net Sales
- Footprint
96 sq ft
- Veteran discount
10.0% off franchise fee — 10% reduction in the initial franchise fee for qualified U.S. military veterans, minority, and first responder candidates (not combinable)
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2024, 2025, 2026.
Growth
- Total locations99
Franchised units open at year-end
- New openings59
Gross new units opened during the calendar year
- 1-year unit growth rate147.5%
Net unit growth versus prior year
- 3-year unit CAGR—
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio59.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$150k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open215 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate10.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.