Social Indoor
Business & Professional Services · Marketing & Advertising
- Active units
- 51
- Royalty
- 6.0%
Franchised, year-end 2023
of weekly Net Sales
About Social Indoor
Social Indoor is a leading digital out-of-home indoor advertising franchising company with a nationwide presence. Founded by Tony Jacobson, an accomplished CEO with a track record of success in the advertising industry, Social Indoor offers a unique and innovative approach to indoor advertising. The company's journey began with the launch of AJ Indoor in 1987, which revolutionized the industry by introducing framed print ads in the restrooms of bars and restaurants. Building on this success, Jacobson founded AllOver Media (AOM) in 2002, a multi-product advertising company that expanded into various non-traditional media formats. In 2017, Jacobson established Social Indoor, consolidating the Minneapolis indoor market and rebranding the entire network to reflect changing consumer buying habits. Since then, Social Indoor has rapidly expanded its digital indoor network, installing high-definition, full-color digital monitors in over 200 venues in the Twin Cities. Social Indoor's franchise model allows it to partner with local markets and provide them with a ready-to-broadcast digital network. The company manages franchisees, reviews all deployed ads, and maintains an extensive ad library to support future ad sales. With a highly experienced leadership team and a focus on cities with populations of 150,000- 600,000, Social Indoor is poised for continued growth and success in the indoor advertising industry.
Key terms
- Franchise fee
$50k
- Additional franchise pricing
If this is your second or subsequent Social Indoor franchise, Initial Franchise Fee will be $45,000 plus a population fee.
- Brand fund
1.0% of Net Sales
- Veteran discount
Not offered
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2025, 2026.
Growth
- Total locations50
Franchised units open at year-end
- New openings10
Gross new units opened during the calendar year
- 1-year unit growth rate8.7%
Net unit growth versus prior year
- 3-year unit CAGR-1.0%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio2.5×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$203k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open—
Midpoint of average time from agreement to opening
- Royalty rate6.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 18 of 18 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.