Soccer Shots
Entertainment & Recreation · Family Entertainment
- Active units
- 313
- Royalty
- 7.0%
Franchised, year-end 2025
of weekly Net Sales
About Soccer Shots
Soccer Shots is a premier brand that offers a unique and impactful soccer experience for children. Their programs are designed to meet the developmental needs of children through best-in-class coaching, communication, and curriculum. With a strong focus on the Three Cs - Coaching, Communication, and Curriculum - Soccer Shots provides exceptional coaches who are trained in developmentally appropriate techniques, evaluating not only their ability to coach soccer, but also their ability to engage and inspire children. They offer an exceptional customer experience with ongoing communication, providing weekly summaries of what your child is learning and proactively communicating cancellations due to weather or other circumstances. Soccer Shots' expert-approved curriculum aligns with early childhood education standards, placing an emphasis on character development and skill-building. Since its founding in 1997, Soccer Shots has grown exponentially, with over 200 territories across 37 states and Canada. Their mission remains clear: to positively impact children's lives through the beloved growth experience of soccer.
Key terms
- Franchise fee
$37k
- Additional Franchise discount
Initial Franchise Fee for an additional Franchise is 85% of the then-current Initial Franchise Fee
- Brand fund
1.0% of Net Sales
- Local advertising
2.0% of Net Sales
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2024, 2025, 2026.
Growth
- Total locations313
Franchised units open at year-end
- New openings11
Gross new units opened during the calendar year
- 1-year unit growth rate2.3%
Net unit growth versus prior year
- 3-year unit CAGR3.9%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio2.8×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate-7.3%
Year-over-year change in median AUV
- Store-level EBITDA Margin19.9%
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$49k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open—
Midpoint of average time from agreement to opening
- Royalty rate7.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns354.4%
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 98 of 153 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.