Snooze Mattress CO.
Retail & Consumer Goods · Furniture & Home Decor
- Active units
- 45
- Avg unit volume
- $1.4M
- Royalty
- 5.0%
Franchised, year-end 2024
of weekly Net Sales
About Snooze Mattress CO.
Snooze Mattress Company is dedicated to improving your sleep and providing exceptional service. As the best mattress store near you, we offer top-quality beds at affordable prices. Our vision is to revolutionize the future of sleep through innovative sleep science. With our expertise and commitment, we strive to engineer the perfect night's rest for you. Our proprietary in-store experience incorporates technology trusted by esteemed institutions like the Mayo Clinic and NASA, to identify the ideal sleep system for you. This includes optimizing your blood circulation, relieving pressure points, regulating body temperature, and aligning your spine. We go beyond just mattresses and also offer a range of pillows, protectors, bases, and advanced bedding technology to enhance your sleep environment. Our dedicated team guarantees that our products and services will improve your sleep performance. Contact us today to experience our remarkable service and unlock your dreams through deep restorative sleep.
Key terms
- Franchise fee
$50k
- Multi-unit discount
If offered and conditions met: second franchise $39,500; third franchise total discounted initial franchise fee $119,500.
- Option fee credit
A $5,000 Option Fee may be credited toward the franchise fee if exercised within the Option Term.
- Brand fund
2.0% of Net Sales
- Local advertising
10.0% of Net Sales
- Footprint
1,500 – 4,000 sq ft
- Veteran discount
10.0% off franchise fee — Qualified U.S. veterans receive 10% off the Initial Franchise Fee; does not apply to additional franchises.
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2025 filing); filings on file: 2024, 2025.
Growth
- Total locations45
Franchised units open at year-end
- New openings—
Gross new units opened during the calendar year
- 1-year unit growth rate87.5%
Net unit growth versus prior year
- 3-year unit CAGR137.2%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio—
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)$1.4M
Total finalized sales (gross revenue) for the affiliate-owned Pueblo West, CO outlet for FY 2024.
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$581k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open6 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate5.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio2.3×
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 30 of 49 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.