Snapology
Education & Child Enrichment · STEM & Enrichment Programs
- Active units
- 120
- Avg unit volume
- $144k
- Royalty
- 7.0%
Franchised, year-end 2024
of weekly Net Sales
About Snapology
Snapology is a leading kids enrichment franchise that aims to inspire children to learn and play with LEGO, Robotics, and STEM activities. They offer a wide range of products and services, including birthday parties, after-school classes, and summer camps. Snapology's mission is to help children grow up with a thirst for knowledge by engaging them through hands-on, interactive learning activities. They use familiar toys like LEGO bricks and technology like laptops and iPads to sneak in educational concepts while kids have fun. Snapology is recognized as the premier partner for STEAM programs (Science, Technology, Engineering, Art & Math), providing year-round programs in schools, community facilities, homes, and Discovery Centers. Their classes and camp activities are so enjoyable that children don't even realize they're learning important STEM/STEAM concepts. Whether you're interested in their franchise opportunities or want to explore their various programs, Snapology is committed to building confidence in your child through hands-on learning experiences.
Key terms
- Existing franchisee discount
5% reduction of the initial franchise fee to current franchisees of Snapology and Affiliated Brands in good standing
- Brand fund
1.0% of Net Sales
- Local advertising
5.0% of Net Sales
- Development Agreement – 2 Snapology Businesses (Classroom)
$90k
- Development Agreement – 3 Snapology Businesses (Classroom)
$128k
- Veteran discount
5.0% off franchise fee — 5% reduction of the Initial Franchise Fee and the Development Fee for eligible U.S. military/veterans with 51% ownership
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2024, 2025, 2026.
Growth
- Total locations129
Franchised units open at year-end
- New openings14
Gross new units opened during the calendar year
- 1-year unit growth rate7.5%
Net unit growth versus prior year
- 3-year unit CAGR11.9%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio2.8×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)$79k
Item 19 cohort year 2025
- Annual unit volume (25th percentile)$47k
25th percentile of Gross Sales
- Annual unit volume (75th percentile)$135k
75th percentile of Gross Sales
- 1-year Median AUV growth rate-37.0%
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$90k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open2 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate7.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio0.9×
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 61 of 76 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.