Smoothie Factory
Food & Beverage · Quick-Service Restaurants
- Active units
- 7
- Royalty
- 6.0%
Franchised, year-end 2024
of weekly Net Sales
About Smoothie Factory
Smoothie Factory is a renowned brand that offers a wide range of delectable and healthy smoothies and juices. Founded by Olympic athlete James Villasana in 1996, this brand was created with the vision of providing high-quality, nutritious, and delicious options for health-conscious individuals. At Smoothie Factory, every smoothie is freshly made with real fruit, ensuring a burst of flavor in every sip. Unlike other brands, they refrain from using syrups or bottled flavorings, prioritizing natural ingredients for an authentic taste. What sets Smoothie Factory apart is their commitment to crafting smoothies that cater to individual needs. Whether you're looking for a post-workout boost or a light and refreshing option, their menu has something for everyone. Additionally, they offer a range of Boost Packs, allowing you to customize your smoothie to fit your specific dietary requirements. In addition to their delightful smoothies, select Smoothie Factory locations also offer an array of convenient options such as private-label and sports nutrition brand bulk supplements, ready-to-drink beverages, and nutritious snack items for those on-the-go. If you're in the mood for something different, they even serve fresh-squeezed juices and light café style food items like salads, wraps, and flatbreads. Experience the perfect blend of nutrition, taste, and convenience with Smoothie Factory. Visit your nearest location to indulge in their fantastic menu offerings and discover the true essence of healthy and delicious smoothies.
Key terms
- Franchise fee
$30k
- Multi-unit (Store Development Agreement)
For each additional Store to be developed, the initial franchise fee is reduced by 50%.
- 2025 RED MANGO License Fee waiver
License fee of 5000 waived for the first SF+K-RED MANGO Co-Branded Traditional Store developed in 2025.
- Early Franchise Incentive Program (2025)
First five 2025 Franchise Agreements: Royalty waived first 6 accounting periods, then 3% for next 6; must open within 1 year. Available for first Store under a Store Development Agreement.
- Brand fund
3.0% of Net Sales
- Footprint
800 – 1,300 sq ft
- SF+K Traditional Store Development Fee
$60k
- SMOOTHIE FACTORY Non-Traditional Store Development Fee
$30k
- SF+K-RED MANGO Co-Branded Traditional Store Development Fee
$75k
- SF+K Co-Branded with a Third-Party Concept Development Fee
$30k
- Veteran discount
50.0% off franchise fee — 50% off the initial franchise fee for the first location for qualified veterans/active-duty with at least 51% ownership
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2024, 2025, 2026.
Growth
- Total locations7
Franchised units open at year-end
- New openings0
Gross new units opened during the calendar year
- 1-year unit growth rate-50.0%
Net unit growth versus prior year
- 3-year unit CAGR-35.8%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio0.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$379k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open—
Midpoint of average time from agreement to opening
- Royalty rate5.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.