Smokin' Oak Wood-Fired Pizza
Food & Beverage · Fast-Casual Restaurants
- Active units
- 7
- Avg unit volume
- $982k
Franchised, year-end 2024
About Smokin' Oak Wood-Fired Pizza
Smokin' Oak Wood-Fired Pizza is more than just a restaurant; it is a cherished franchise born from the lifelong friendship of co-founders Matt Mongoven and Linda Black. With the original location established in 2009, Smokin' Oak combines a passion for artisan pizza with a unique dining experience centered around fresh ingredients and innovative concepts. Known for its delicious wood-fired pizzas, the brand prides itself on using only high-quality, hand-cut vegetables and proprietary sauces made from freshly crushed tomatoes.
In 2020, Smokin' Oak introduced its Self-Pour Taproom, allowing guests to enjoy a diverse selection of drinks while enhancing their dining experience. The franchise, launched in 2016, continues to expand across the U.S., offering prospective franchisees a proven business model based on quality products, efficient systems, and dedicated people. Discover the perfect blend of flavors and community at Smokin' Oak Wood-Fired Pizza – where great food and a fun atmosphere come together!
Key terms
- Footprint
2,000 – 3,000 sq ft
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2025 filing).
Growth
- Total locations7
Franchised units open at year-end
- New openings1
Gross new units opened during the calendar year
- 1-year unit growth rate0.0%
Net unit growth versus prior year
- 3-year unit CAGR18.3%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio1.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)$982k
Calculated average of 2024 Net Sales across 7 franchised locations listed.
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment—
Midpoint of estimated initial investment range
- Time to open9 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate—
Percent of net sales paid to the franchisor
- Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.