Smartstyle
Wellness & Personal Care · Beauty Salons & Barber Shops
- Active units
- 911
- Royalty
- 5.0%
Franchised, year-end 2025
of weekly Net Sales
About Smartstyle
SmartStyle is a full-service hair salon inside Walmart that provides the hairstyle you want at an affordable price.
Key terms
- Franchise fee
$40k
- Brand fund
2.0% of Net Sales
- Footprint
650 – 1,000 sq ft
- Fast Start Program - 3 Salons
$70k
- Fast Start Program - 6 Salons
$100k
- Fast Start Program - each additional salon beyond 6
$10k
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2025 filing); filings on file: 2024, 2025.
Growth
- Total locations911
Franchised units open at year-end
- New openings5
Gross new units opened during the calendar year
- 1-year unit growth rate-15.4%
Net unit growth versus prior year
- 3-year unit CAGR-14.1%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio5.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$260k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open3 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate5.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.