Slumberland
Retail & Consumer Goods · Furniture & Home Decor
- Active units
- 70
- Avg unit volume
- $3.1M
- Royalty
- 3.0%
Franchised, year-end 2023
of weekly Net Sales
About Slumberland
Slumberland Furniture is a trusted brand that has been providing quality and stylish furniture for over 50 years. With a mission to improve the life of each customer, Slumberland offers a wide range of products to create comfortable and inviting homes. Their selection includes mattresses, adjustable bases, and bedding essentials for a restful night's sleep. In addition, they offer a variety of chairs, including recliners, lift chairs, and accent chairs, perfect for relaxation. For the living room, Slumberland provides sectionals, sofas, and room groups to suit any style. The brand also offers bedroom furniture, such as beds, dressers, and nightstands, as well as dining sets, tables, and chairs for elegant dining spaces. Slumberland even carries Ashley Furniture, known for its quality and value. As a family-owned company, Slumberland is committed to providing furniture that is easy to love, maintain, and affordable. With over 120 stores in 12 states, they offer convenient options for customers throughout the Midwest. Experience the joy of a well-furnished home with Slumberland Furniture.
Key terms
- Franchise fee
$50k
- Employee discount (>5 years)
Initial Fee equal to 40% of applicable standard Initial Fee for employees with more than five years
- Employee discount (3-5 years)
Initial Fee equal to 60% of applicable standard Initial Fee for employees with at least three but not more than five years
- Additional units in same market
Initial Fee of $35,000 for each additional Business in same market; no Initial Fee for Outlet Center
- Brand fund
1.3% of Net Sales
- Local advertising
8.0% of Net Sales
- Footprint
20,000 – 45,000 sq ft
- Area Development Agreement
$20k
- Veteran discount
10.0% off franchise fee — 10% discount on the Initial Fee to any honorably discharged veteran
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2024, 2025, 2026.
Growth
- Total locations68
Franchised units open at year-end
- New openings0
Gross new units opened during the calendar year
- 1-year unit growth rate-4.2%
Net unit growth versus prior year
- 3-year unit CAGR-1.4%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio0.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$2.0M
Midpoint of estimated initial investment range
↓ Lower is better - Time to open135 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate3.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.