Signarama
Business & Professional Services · Marketing & Advertising
- Active units
- 390
- Avg unit volume
- $783k
- Royalty
- 6.0%
Franchised, year-end 2023
of weekly Net Sales
About Signarama
Signarama Australia is a leading brand that specializes in creating high-quality signs to attract new customers, brand your location, and turn foot-traffic into sales. With Signarama, you can put your best foot forward, as they believe that your signs should work as hard as you do. They offer a wide range of signage solutions for all industries, including building signs, illuminated signs, window signs, vehicle signs, and more. With a network of 100 stores Australia wide, Signarama has the knowledge, technology, and experience to bring your signage vision to life. Their expert team of graphic designers and production specialists work closely with you to create the perfect sign for your business. From consultation to installation, Signarama provides personalized service and a hassle-free process. Contact your local Signarama store today to discover how they can help you make a great first impression with their expert advice and quality signs.
Key terms
- Franchise fee
$50k
- Employee Credit Program (ECP)
Discount of 1,000 to 15,000 off the standard fee based on 1-20+ years documented employment; applies only to a new full-service center; excludes transfer or conversion
- Existing storeowner additional outlet
Franchise fee 39,500 for an additional outlet
- Affiliated brand owners
Owners in good standing of affiliated brands pay a 39,500 franchise fee
- Brand fund
1.0% of Net Sales
- Local advertising
5.0% of Net Sales
- Footprint
1,000 – 2,500 sq ft
- Veteran discount
20.0% off franchise fee — 20% of the franchise fee for the first franchise location; additional locations pay 39,500
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2024, 2025, 2026.
Growth
- Total locations390
Franchised units open at year-end
- New openings16
Gross new units opened during the calendar year
- 1-year unit growth rate0.3%
Net unit growth versus prior year
- 3-year unit CAGR0.1%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio1.1×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)$593k
Item 19 cohort year 2025
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate8.1%
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$549k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open—
Midpoint of average time from agreement to opening
- Royalty rate—
Percent of net sales paid to the franchisor
- Sales-to-investment ratio1.1×
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 390 of 537 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.