Set the Stage
Real Estate & Property · Property Management
- Active units
- 8
- Royalty
- 6.0%
Franchised, year-end 2023
of weekly Net Sales
About Set the Stage
Set The Stage is an innovative and dynamic brand specializing in home staging, vacation furnishings, and more. With a team that believes in fun with purpose, Set The Stage brings creativity, camaraderie, and exceptional service to every project. Behind the scenes, their videographer, social media specialist, and team members capture and share the moments that make Set The Stage truly unique. Follow Set The Stage on Instagram, Facebook, YouTube, and their blog to stay up-to-date with their latest projects, posts, stories, reels, and videos. Their talented team is dedicated to creating amazing transformations in any living space. From vacant home staging to vacation rental furnishings, Set The Stage offers a range of services to meet your needs. They also provide pre-listing consultations, holiday vignettes, and furniture and decor sales. With franchise opportunities available, Set The Stage invites you to join their team and be a part of their exciting journey. Reach out to their corporate team for assistance, and discover why Set The Stage is the go-to brand for transforming living spaces.
Key terms
- Franchise fee
$60k
- Multi-outlet discount
If multiple franchises purchased in a single transaction: 2nd $40000; 3rd $35000; additional $30000
- Brand fund
2.0% of Net Sales
- Footprint
1,200 sq ft
- Veteran discount
10.0% off franchise fee — 10% reduction of the Franchise Fee may be available to certain qualifying veterans
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2024, 2025, 2026.
Growth
- Total locations48
Franchised units open at year-end
- New openings37
Gross new units opened during the calendar year
- 1-year unit growth rate336.4%
Net unit growth versus prior year
- 3-year unit CAGR220.5%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio37.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$233k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open60 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate6.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 5 of 5 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.