ServiceMaster
Industrial & Commercial Services · Commercial Cleaning & Restoration
- Active units
- 584
Franchised, year-end 2025
About ServiceMaster
ServiceMaster Brands, based in the United States, is a leading provider of residential and commercial cleaning services. The company has a rich history that dates back to 1929 when its predecessor, ServiceMaster, was established. With its headquarters in Memphis, Tennessee, ServiceMaster Brands operates through a network of over 8,000 company-owned and franchise locations worldwide. ServiceMaster Brands offers a wide range of products and services, including carpet and upholstery cleaning, disaster restoration, janitorial services, and residential cleaning. The company's brands, including ServiceMaster Clean, ServiceMaster Restore, and Merry Maids, are trusted names in the industry with a strong reputation for quality and customer service. On a global scale, ServiceMaster Brands has expanded its presence through various subsidiaries, joint ventures, and partnerships. For example, the company has a joint venture with Terminix, a leading provider of pest control services. This partnership allows both companies to offer a comprehensive range of services to their customers. ServiceMaster Brands holds a significant market position in the cleaning services industry. With its extensive network and well-established brands, the company has been able to capture a sizeable market share. In terms of global sales, ServiceMaster Brands is considered one of the largest players in the industry, competing with other major companies such as Stanley Steemer and Jan-Pro International. In recent years, ServiceMaster Brands has focused on strategic growth initiatives to strengthen its market position and expand its service offerings. The company has invested in technology and innovation, introducing new processes and solutions to enhance efficiency and customer experience. As of the latest updates, ServiceMaster Brands continues to thrive in the cleaning services industry. The company remains committed to delivering high-quality services and maintaining its position as a market leader. With its strong brand portfolio and global presence, ServiceMaster Brands is poised for further growth and success in the coming years.
Key terms
- Franchise fee
$40k
- Affiliate Discount
Existing ServiceMaster Clean/Restore, Merry Maids, Two Men and a Truck/Junk Truck franchisee or certain employees; 15% discount
- Conversion Franchise Discount
Must be a Conversion Franchise; 15% discount
- Brand fund
0.5% of Net Sales
- Local advertising
2.0% of Net Sales
- Veteran discount
20.0% off franchise fee — Military Discount – must be honorably discharged from the United States Armed Forces
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2024, 2025, 2026.
Growth
- Total locations584
Franchised units open at year-end
- New openings6
Gross new units opened during the calendar year
- 1-year unit growth rate-4.4%
Net unit growth versus prior year
- 3-year unit CAGR-1.8%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio0.3×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)$235k
25th percentile of Gross Sales
- Annual unit volume (75th percentile)$1.6M
75th percentile of Gross Sales
- 1-year Median AUV growth rate-27.8%
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$150k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open3 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate—
Percent of net sales paid to the franchisor
- Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.