Serotonin
Wellness & Personal Care · Medical Clinics
- Active units
- 2
- Royalty
- 6.0%
Franchised, year-end 2023
of weekly Net Sales
About Serotonin
Serotonin Centers is a wellness and anti-aging brand that takes its name from the hormone responsible for stabilizing our overall well-being and happiness. With a focus on lifelong wellness, Serotonin Centers provides a roadmap to help its clients achieve optimal health and happiness. Whether you're looking for hormone restoration, aesthetic enhancement, weight control, or immunity response, Serotonin Centers offers a range of services to cater to your specific needs. Their team of experts creates customized plans and provides expert resources to help you achieve your goals. At Serotonin Centers, you can enjoy curated and proven treatments, concierge wellness medicine, and access to cutting-edge advancements in health optimization, longevity, and anti-aging. With personalized health coaches and empowering tools, unlock your best self and discover your ideal you at Serotonin Centers.
Key terms
- Franchise fee
$59k
- Brand fund
2.0% of Net Sales
- Local advertising
7500.0% of Net Sales
- Footprint
2,000 – 3,000 sq ft
- MUDA - 3 Units
$165k
- MUDA - 4 Units
$220k
- MUDA - 5 Units
$275k
- MUDA - 6 Units
$315k
- MUDA - 7 Units
$368k
- MUDA - 8 Units
$420k
- MUDA - 9 Units
$473k
- MUDA - 10 Units
$521k
- MUDA - 11 Units
$550k
- MUDA - 12 Units
$600k
- MUDA - 13 Units
$650k
- MUDA - 14 Units
$700k
- MUDA - 15 Units
$750k
- MUDA - 16 Units
$760k
- MUDA - 17 Units
$808k
- MUDA - 18 Units
$855k
- MUDA - 19 Units
$903k
- MUDA - 20 Units
$950k
- MUDA - Each additional unit after 20
$45k
- Veteran discount
Not offered
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2024, 2025, 2026.
Growth
- Total locations8
Franchised units open at year-end
- New openings7
Gross new units opened during the calendar year
- 1-year unit growth rate33.3%
Net unit growth versus prior year
- 3-year unit CAGR100.0%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio1.4×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$1.4M
Midpoint of estimated initial investment range
↓ Lower is better - Time to open—
Midpoint of average time from agreement to opening
- Royalty rate7.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.