Seniors Blue Book
Senior & Adult Services · Senior Care Advisors
- Active units
- 12
- Royalty
- 6.0%
Franchised, year-end 2024
of weekly Net Sales
About Seniors Blue Book
Seniors Blue Book is a trusted and comprehensive resource for seniors and caregivers. Established in 1983, it was born out of a need to provide a comprehensive list of resources and services for seniors. The brand has since grown, serving 29 markets across the United States. Seniors Blue Book offers a variety of products and services to support the senior community. Their flagship publication, the Seniors Blue Book, is a daily phone book and reference guide that provides accurate and relevant content. With over 70 categories of information, the guide includes both paid advertisers and free resources. The brand is committed to supporting the communities they serve by listing all available options for their readers. Their website, SeniorsBlueBook.com, receives over 1 million page views annually and includes a senior activities calendar, where seniors and caregivers can find local events and activities. For businesses, Seniors Blue Book offers advertising opportunities that provide longevity and quality exposure to a targeted audience. They also offer special printing for professionals serving the senior population, making their jobs easier with comprehensive comparison grids and networking resources. Join Seniors Blue Book to explore local options, connect with resource specialists, order a book, and more. Trust in the brand that has been supporting seniors and caregivers for over 35 years.
Key terms
- Multi-unit purchase
Each additional Initial Franchise Fee reduced by 25% from then-current fee
- Brand fund
1.0% of Net Sales
- Veteran discount
Not offered
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2024 filing).
Growth
- Total locations12
Franchised units open at year-end
- New openings0
Gross new units opened during the calendar year
- 1-year unit growth rate-14.3%
Net unit growth versus prior year
- 3-year unit CAGR-7.4%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio0.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$121k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open75 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate6.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.