Sea Love
Retail & Consumer Goods · Specialty Retail
- Active units
- 6
- Avg unit volume
- $510k
- Royalty
- 6.0%
Franchised, year-end 2023
of weekly Net Sales
About Sea Love
Sea Love is a coastal-inspired lifestyle brand founded by husband-and-wife team Barry and Stacy Miller. With a passion for making and creating, they started Sea Love as a way to combine their love for clean-burning candles and the sea, while promoting a healthier lifestyle and environmental consciousness.
Sea Love offers a wide range of products and services, including their signature hand-poured candles made from premium soy wax. These candles are crafted in small batches and infused with clean scents and essential oils for a truly luxurious experience. The brand also takes pride in their commitment to sustainability, using eco-friendly materials and supporting U.S. makers and craftspeople.
At Sea Love, they understand the power of fragrance in creating memories and emotions. Their candle bar and boutique provide a unique and customizable experience, allowing customers to blend their own scents and pour their own candles. The brand's ambience, design, and attention to detail make Sea Love candles a standout in the market.
Join the Sea Love family and indulge in the coastal lifestyle with their beautifully scented candles and coastal-inspired products.
Key terms
- Franchise fee
$50k
- Multi-Unit Development Agreement
No additional Initial Franchise Fee for each additional Boutique; pay Development Area Fee of 38000 for the second and 24500 for each over the second.
- Brand fund
2.0% of Net Sales
- Local advertising
2.0% of Net Sales
- Footprint
1,000 – 2,500 sq ft
- Veteran discount
2500.0% off franchise fee — $2,500 off the Initial Franchise Fee for first Franchise Agreement/territory for qualified honorably discharged U.S. Military
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2024, 2025, 2026.
Growth
- Total locations11
Franchised units open at year-end
- New openings5
Gross new units opened during the calendar year
- 1-year unit growth rate83.3%
Net unit growth versus prior year
- 3-year unit CAGR52.8%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio5.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate-30.7%
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$215k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open—
Midpoint of average time from agreement to opening
- Royalty rate6.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.