School of Rock
Education & Child Enrichment · STEM & Enrichment Programs
- Active units
- 234
- Avg unit volume
- $669k
- Royalty
- 8.0%
Franchised, year-end 2023
of weekly Net Sales
About School of Rock
The brand offers instruction in guitar, bass, drums, keyboards, and vocals. Its teaching method combines individual lessons with ensemble practice to prepare students for live performances at local music venues. Operating from brick-and-mortar locations, the business utilizes a patented curriculum and digital tools to develop musical proficiency. The model emphasizes community engagement and includes seasonal camps and specialized workshops alongside year-round programs.
Key terms
- Franchise fee
$50k
- Incentive Program
From time to time, select top-tier existing franchisees may sign for a second location within their existing territory without payment of an initial franchise fee.
- Brand fund
3.0% of Net Sales
- Local advertising
3.0% of Net Sales
- Footprint
2,500 sq ft
- Development Agreement
$25k
- Veteran discount
5000.0% off franchise fee — $5,000 discount on the first Franchise Agreement
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2024, 2025, 2026.
Growth
- Total locations254
Franchised units open at year-end
- New openings24
Gross new units opened during the calendar year
- 1-year unit growth rate8.5%
Net unit growth versus prior year
- 3-year unit CAGR8.6%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio6.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate0.5%
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$567k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open13 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate8.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.