Sauna House
Wellness & Personal Care · Recovery & Wellness Studios
- Active units
- 1
- Avg unit volume
- $1.4M
- Royalty
- 7.0%
Franchised, year-end 2024
Item 19 cohort year 2024
of weekly Net Sales
About Sauna House
Gather Sauna House stands as Central Oregon's original mobile sauna, offering an authentic wood-fired sauna and thermal contrast therapy experiences. Established in 2019, our traditional saunas cater to up to 4 or 8 individuals, reaching temperatures of 180-220 degrees. Rooted in Baltic-Latvian tradition, we focus on hot/cold thermal contrast therapy to rejuvenate mind, body, and spirit in nature's embrace. Local, foraged plant-based treatments enhance each session, promoting health and wellness. The benefits of thermal contrast therapy are numerous, from reducing stress and inflammation to boosting immunity and improving sleep. Our Gather Reset cycle involves heating, cooling, and resting phases for optimal rejuvenation benefits. Discover the magic of traditional sauna therapy with Gather Sauna House and unlock your true potential for health and well-being. Book a private rental or join our community events to experience the transformative power of sauna therapy firsthand.
Key terms
- Franchise fee
$50k
- Multi-Unit Discount
Bathhouse 2+: $4,000 discount; applies to 2nd and subsequent franchises purchased by same franchisee
- Brand fund
2.0% of Net Sales
- Local advertising
2000.0% of Net Sales
- Footprint
3,500 – 7,500 sq ft
- Area Development Agreement (ADA) Development Fee
$0
- Veteran discount
10.0% off franchise fee — 10% discount on first Bathhouse with 51% ownership and DD-214
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2025 filing); filings on file: 2024, 2025.
Growth
- Total locations—
Franchised units open at year-end
- New openings—
Gross new units opened during the calendar year
- 1-year unit growth rate—
Net unit growth versus prior year
- 3-year unit CAGR—
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio—
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)$1.4M
Item 19 cohort year 2024
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate-20.7%
Year-over-year change in median AUV
- Store-level EBITDA Margin31.5%
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$2.7M
Midpoint of estimated initial investment range
↓ Lower is better - Time to open12 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate7.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio0.5×
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns15.8%
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 9 of 15 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.