
SafeSplash Swim School
Education & Child Enrichment · Swim Schools
- Active units
- 106
- Royalty
- 6.0%
Franchised, year-end 2025
of weekly Net Sales
About SafeSplash Swim School
SafeSplash is the leading swim academy for children in the United States, renowned for its commitment to aquatic education and safety. With over 4 million swim classes delivered, SafeSplash has established itself as a trusted name for families seeking quality swimming instruction. The academy provides year-round classes tailored for swimmers of all ages and skill levels, from infants to advanced swimmers preparing for competition.
At SafeSplash, our mission revolves around nurturing a love for swimming while prioritizing safety and skill development. We offer a progressive curriculum that spans various levels, ensuring that each child can advance at their own pace. Our classes, which boast small student-to-instructor ratios, allow for personalized attention, enabling instructors to cater to the unique needs of every child.
Parents appreciate the flexibility of scheduling, with numerous locations across the U.S. Each class is designed to promote comfort in the water, and our passionate instructors are dedicated to creating a safe, fun learning environment. Whether your child is learning to float or perfecting their strokes, SafeSplash is where swimming skills begin and flourish.
Key terms
- Franchise fee
$55k
- Multi-unit pricing via Development Agreement
Discounted Initial Franchise Fees for additional units based on format and total units committed
- Brand fund
2.0% of Net Sales
- Local advertising
2.0% of Net Sales
- Footprint
4,500 sq ft
- Development Agreement - First Dedicated Location
$55k
- Development Agreement - Each Additional Dedicated Location (3–4 units)
$50k
- Development Agreement - Each Additional Dedicated Location (5+ units)
$45k
- Development Agreement - First Hosted Location
$38k
- Development Agreement - Each Additional Hosted Location (3–4 units)
$35k
- Development Agreement - Each Additional Hosted Location (5+ units)
$33k
- Development Agreement - First Conversion Dedicated Location
$28k
- Development Agreement - Each Additional Conversion Dedicated Location (3–4 units)
$25k
- Development Agreement - Each Additional Conversion Dedicated Location (5+ units)
$23k
- Development Agreement - First Conversion Hosted Location
$19k
- Development Agreement - Each Additional Conversion Hosted Location (3–4 units)
$18k
- Development Agreement - Each Additional Conversion Hosted Location (5+ units)
$16k
- Veteran discount
Not offered
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2024, 2025, 2026.
Growth
- Total locations106
Franchised units open at year-end
- New openings30
Gross new units opened during the calendar year
- 1-year unit growth rate17.8%
Net unit growth versus prior year
- 3-year unit CAGR1.4%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio2.1×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin28.4%
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$1.2M
Midpoint of estimated initial investment range
↓ Lower is better - Time to open—
Midpoint of average time from agreement to opening
- Royalty rate6.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns6.4%
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 145 of 166 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.