
Rolling Suds
Home Services · Cleaning Services
- Active units
- 7
- Avg unit volume
- $2.0M
- Royalty
- 8.0%
Franchised, year-end 2023
of weekly Net Sales
About Rolling Suds
Rolling Suds is a leading professional residential and commercial pressure/power washing brand with over 30 years of experience in the industry. With a commitment to top-quality services, Rolling Suds can transform your property, making it look fresh and clean. Offering a wide range of services, they cater to both residential and commercial clients. For residential properties, they provide house washing, roof washing, siding cleaning, deck cleaning, and more. Their commercial services cover power washing for buildings, apartment complexes, housing developments, and other commercial entities. With their superior equipment and power wash method, they can reach up to 5 stories from the ground. Rolling Suds takes pride in their team of experts and their commitment to customer satisfaction. With over 200,000 residential and commercial units cleaned and a customer recommendation rate of over 95%, they demonstrate their dedication to providing exceptional services. Led by President Brian Wendling and Vice President Brian Wendling Jr., Rolling Suds is on its way to becoming the largest power washing brand in the world. They prioritize the satisfaction and profitability of franchisees, considering themselves a 'franchisee company' instead of a franchisor. Their goal is to support franchisees in growing their businesses, believing that their own happiness is tied to the success of their franchisees. Customer testimonials speak highly of Rolling Suds' professionalism, promptness, and outstanding work. So, schedule your free proposal today, let Rolling Suds do it, and experience the exceptional power and soft washing services offered by the industry leader.
Key terms
- Franchise fee
$55k
- Brand fund
2.0% of Net Sales
- Local advertising
4.0% of Net Sales
- Footprint
2,000 – 4,000 sq ft
- Veteran discount
20.0% off franchise fee — 20% discount for honorably discharged U.S. veterans and First Responders
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2024, 2025, 2026.
Growth
- Total locations—
Franchised units open at year-end
- New openings—
Gross new units opened during the calendar year
- 1-year unit growth rate—
Net unit growth versus prior year
- 3-year unit CAGR—
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio—
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)$325k
Item 19 cohort year 2025
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate-79.1%
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$255k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open90 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate8.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio1.3×
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 214 of 363 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.