Rocky Rococo Pizza and Pasta
Food & Beverage · Full-Service Restaurants
- Active units
- 21
Franchised, year-end 2023
About Rocky Rococo Pizza and Pasta
Rocky Rococo Pizza and Pasta has been delighting customers since 1974 when they first opened their doors in Madison, Wisconsin. Known for their signature pan-style pizza pie, Rocky Rococo's has become a household name for pizza lovers. But it's not just pizza they offer; they also have a variety of pasta dishes that are sure to satisfy any craving. Whether you're looking to feed a large group for a corporate event or hosting a party at home, Rocky Rococo's catering services are ready to impress your guests. They even have a kids program that rewards students with free pizza for excelling in school. If you're looking for the perfect gift, check out their gift cards and jarred pizza and dipping sauce. With fresh dough made in-store daily, Rocky's pizza is made with love and will leave you wanting more. Connect with them on social media and join their email club for the latest deals and promotions. Visit one of their many locations or order online to experience the deliciousness of Rocky Rococo Pizza and Pasta for yourself.
Key terms
- Footprint
900 – 3,800 sq ft
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD; filings on file: 2024, 2025.
Growth
- Total locations—
Franchised units open at year-end
- New openings—
Gross new units opened during the calendar year
- 1-year unit growth rate—
Net unit growth versus prior year
- 3-year unit CAGR—
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio—
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment—
Midpoint of estimated initial investment range
- Time to open—
Midpoint of average time from agreement to opening
- Royalty rate5.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.