Rita's Ice-Custard-Happiness
Food & Beverage · Ice Cream & Frozen Desserts
- Active units
- 546
- Royalty
- 6.5%
Franchised, year-end 2023
of weekly Net Sales
About Rita's Ice-Custard-Happiness
Detailed brand overview is not available yet for this profile.
Key terms
- Franchise fee
$35k
- Development Agreement multi-unit schedule
Reduced fees when developing multiple Shops: $35,000 first; $20,000 second; $15,000 third and each additional.
- Brand fund
3.0% of Net Sales
- Local advertising
2.0% of Net Sales
- Footprint
600 – 1,000 sq ft
- Development Agreement for Standard or Express Shops
$35k
- Veteran discount
20.0% off franchise fee — 20% reduction in the initial franchise fee for the first Shop under IFA VetFran (qualifying franchisee(s) must own 51%+; repay reduction if transfer within 5 years).
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2024 filing); filings on file: 2024, 2025.
Growth
- Total locations—
Franchised units open at year-end
- New openings—
Gross new units opened during the calendar year
- 1-year unit growth rate—
Net unit growth versus prior year
- 3-year unit CAGR—
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio—
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate4.7%
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$543k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open8 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate6.5%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
Create your free Glidepath account to access full brand information.
Location footprint
Showing 353 of 411 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.