Rhea Lana's
Retail & Consumer Goods · Apparel & Accessories
- Active units
- 117
Franchised, year-end 2025
About Rhea Lana's
Rhea Lana's is a vibrant brand dedicated to celebrating motherhood through its affirming graphic tees, designed for mothers, grandmothers, and children. The brand focuses on empowering women by offering stylish apparel that champions the joys and responsibilities of motherhood. With a wide selection that includes t-shirts, athleisure wear, and accessories, Rhea Lana's caters to the modern mom seeking both comfort and expression in her wardrobe.
In addition to high-quality clothing, Rhea Lana's features an enticing gift guide and a special collection at accessible price points, ensuring there’s something for everyone—from $5 to $25 and beyond. The brand also offers free shipping on orders over $75, prompting budget-conscious shoppers to explore their collections further. For added convenience, Rhea Lana's provides consignor supplies and a trending eGift card option, enhancing the shopping experience. Stay up-to-date with new arrivals and promotions by signing up for their newsletter and following their social media platforms for inspiration and community engagement.
Key terms
- Franchise fee
$22k
- Existing franchisee additional territory
Reduced Initial Franchise Fee of $21,000 for new territories added by an existing franchise owner in good standing
- Footprint
4,000 – 6,000 sq ft
- Veteran discount
Not offered
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing).
Growth
- Total locations117
Franchised units open at year-end
- New openings6
Gross new units opened during the calendar year
- 1-year unit growth rate1.7%
Net unit growth versus prior year
- 3-year unit CAGR2.2%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio1.5×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$57k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open6 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate—
Percent of net sales paid to the franchisor
- Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 7 of 8 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.