
Raw Juice
Food & Beverage · Fast-Casual Restaurants
- Active units
- 14
- Avg unit volume
- $551k
- Royalty
- 5.0%
Franchised, year-end 2025
Item 19 cohort year 2025
of weekly Net Sales
About Raw Juice
Pure Raw Juice is a locally owned and operated healthy fast casual restaurant in Baltimore. We specialize in providing feel-good, plant-based options such as smoothies, superfood bowls, cold pressed juices, cold brew coffee, oatmeal, and healthy grab-and-go snacks. Our menu is vegan and gluten-free friendly, and we are also certified kosher. We take pride in sourcing our ingredients locally whenever possible and collaborating with sustainable partners. At Pure Raw Juice, our mission is to inspire and empower individuals, families, and communities to make healthier choices every day. We believe in offering an approachable and accessible alternative to fast food, ensuring that everything we serve is filled with vitamins, minerals, and plant-based protein to help you detox, recover, and thrive. With eight locations in the Baltimore area and growing, Pure Raw Juice is committed to fueling healthy lifestyles throughout the city. Join our team and become a smoothie guru, or partner with us to support our mission of promoting wellness and healthy eating in the community. Stay connected with us by signing up for our newsletter and be the first to receive news and updates about our delicious offerings. Visit one of our locations or check out our menu online to experience the taste and benefits of our nourishing and flavorful creations.
Key terms
- Franchise fee
$25k
- Brand fund
2.0% of Net Sales
- Local advertising
2.0% of Net Sales
- Footprint
900 – 1,200 sq ft
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2024, 2025, 2026.
Growth
- Total locations—
Franchised units open at year-end
- New openings—
Gross new units opened during the calendar year
- 1-year unit growth rate—
Net unit growth versus prior year
- 3-year unit CAGR—
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio—
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)$551k
Item 19 cohort year 2025
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate6.8%
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$440k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open7 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate5.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio1.3×
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 26 of 28 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.