Raceway
Entertainment & Recreation · Sports & Recreation
- Active units
- 237
- Royalty
- $1k / yr
Franchised, year-end 2025
Annual flat fee
About Raceway
Sonoma Raceway, situated just 30 minutes north of the Golden Gate Bridge, is a prominent brand that offers an array of products and services for motorsports enthusiasts. Spanning 1,600 acres, this picturesque venue is nestled in the stunning hills of Wine Country, providing a remarkable backdrop. At Sonoma Raceway, visitors can expect a thrilling experience with a 2.52-mile road course and drag strip. Hosting a variety of events, the raceway boasts two esteemed racing series - the Monster Energy NASCAR Cup Series and NHRA Mello Yello Drag Racing Series. With events scheduled on 340 days and 50 weekends each year, there is always something exciting happening. Additionally, Sonoma Raceway is home to a professional kart center and motorsports industrial park, catering to the diverse interests of motorsports enthusiasts. Whether you are a racing fan or seeking an adrenaline-fueled experience, Sonoma Raceway has it all.
Key terms
- Franchise fee
$25k
- Footprint
500 – 6,000 sq ft
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing).
Growth
- Total locations237
Franchised units open at year-end
- New openings6
Gross new units opened during the calendar year
- 1-year unit growth rate0.4%
Net unit growth versus prior year
- 3-year unit CAGR2.0%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio1.2×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$391k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open3 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate—
Percent of net sales paid to the franchisor
- Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 7 of 14 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.