Pure Barre
Fitness · Gyms
- Active units
- 617
- Royalty
- 7.0%
Franchised, year-end 2025
of weekly Net Sales
About Pure Barre
Pure Barre offers effective low impact, full-body workouts in a barre class that strengthens your mind and body.
Key terms
- Franchise fee
$60k
- 2nd Studio initial fee
Initial Franchise Fee reduced to $50,000
- 3rd+ Studio initial fee
Initial Franchise Fee reduced to $40,000
- Brand fund
2.0% of Net Sales
- Local advertising
2.0% of Net Sales
- Footprint
1,500 – 1,800 sq ft
- Multi-Unit Agreement – Development Fee
$10k
- Multi-Unit Agreement – Sourcing Fee (2 additional Studios)
$40k
- Multi-Unit Agreement – Sourcing Fee (3–5 Studios)
$50k
- Multi-Unit Agreement – Sourcing Fee (6–9 Studios)
$84k
- Multi-Unit Agreement – Sourcing Fee (10+ Studios)
$120k
- Veteran discount
VetFran: Initial Franchise Fee reduced to $45,000
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2024, 2025, 2026.
Growth
- Total locations617
Franchised units open at year-end
- New openings14
Gross new units opened during the calendar year
- 1-year unit growth rate0.0%
Net unit growth versus prior year
- 3-year unit CAGR0.2%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio1.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)$271k
Measurement Period Jan 1–Dec 31, 2025; Qualified Studios exclude Non-Traditional Sites.
- Annual unit volume (75th percentile)$482k
Measurement Period Jan 1–Dec 31, 2025; Qualified Studios exclude Non-Traditional Sites.
- 1-year Median AUV growth rate5.6%
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$591k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open12 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate7.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 243 of 332 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.