Pump It Up
Entertainment & Recreation · Family Entertainment
- Active units
- 46
- Royalty
- 6.0%
Franchised, year-end 2023
of weekly Net Sales
About Pump It Up
Pump It Up Party, based in the United States, is a leading provider of inflatable party equipment and services. The company specializes in creating fun and memorable experiences for birthdays, special occasions, and corporate events. Founded in 1986, Pump It Up Party quickly became a popular destination for children's parties and entertainment. The company's headquarters is located in Tempe, Arizona, where they oversee the operations of their numerous locations across the United States. With over 100 locations nationwide, Pump It Up Party has established itself as a prominent player in the party and event industry. Pump It Up Party offers a wide range of products and services to cater to various age groups and occasions. Their main products include inflatable bounce houses, slides, obstacle courses, and interactive games. In addition to the equipment rental, the company also offers party planning services, including themed decor, food and beverage options, and personalized party packages. On a global scale, Pump It Up Party has expanded its operations to select international markets through franchising. Notable subsidiaries and partnerships include locations in Mexico and Canada, allowing the company to reach a larger customer base. In terms of market position, Pump It Up Party is considered a leader in the inflatable party entertainment industry. With its extensive network of locations and a strong brand reputation, the company has gained a significant market share and continues to attract customers worldwide. Throughout its history, Pump It Up Party has achieved various milestones and notable events. The company has been recognized as one of the fastest-growing franchises in the United States and has received numerous industry awards for its exceptional service and innovative party concepts. To adapt to changing customer preferences and trends, the company has continually updated its product lineup, introducing new and exciting inflatable designs and themes. As of the latest updates, Pump It Up Party continues to thrive with its ongoing expansion plans and commitment to delivering exceptional experiences for its customers. The company remains at the forefront of the industry, regularly introducing new products and services to stay competitive in the market.
Key terms
- Franchise fee
$30k
- Case-by-case reductions/waivers
Franchisor may reduce or waive the Initial Franchise Fee, including for experienced franchisees within the Pump It Up system
- Brand fund
2.0% of Net Sales
- Local advertising
2.0% of Net Sales
- Footprint
9,000 – 11,000 sq ft
- Veteran discount
25.0% off franchise fee — 25% discount on first location Initial Franchise Fee for honorably discharged U.S. military veterans (2024 offer)
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2024, 2025, 2026.
Growth
- Total locations39
Franchised units open at year-end
- New openings0
Gross new units opened during the calendar year
- 1-year unit growth rate-7.1%
Net unit growth versus prior year
- 3-year unit CAGR-7.9%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio0.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate-9.5%
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$433k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open14 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate6.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.