
Proforma
Business & Professional Services · Printing & Shipping Services
- Active units
- 461
Franchised, year-end 2025
About Proforma
Proforma is a leading printing and promotional products company headquartered in the United States. With a rich history spanning over four decades, the company has become a trusted name in the industry. Founded in 1978 by Greg Muzzillo, Proforma initially started as a small printing company in Cleveland, Ohio. Over the years, it has grown exponentially and now operates from its state-of-the-art headquarters in Independence, Ohio. The headquarters serves as the hub for Proforma's global operations. Proforma offers a comprehensive range of products and services to help businesses enhance their brand image. Their main offerings include printing services, promotional products, apparel, advertising materials, ecommerce solutions, and multimedia production. They specialize in customizing and personalizing products to meet clients' unique needs. On a global scale, Proforma has a strong presence and serves clients in several countries around the world. They have established strategic partnerships and joint ventures to expand their reach and offer localized services. Their notable subsidiaries include Proforma Albrecht & Co., PrintGenie, and Proforma PunchOut. In terms of market position, Proforma is considered a major player in the printing and promotional products industry. With a focus on delivering high-quality products and exceptional customer service, the company has garnered a loyal customer base. They have experienced consistent growth over the years, strengthening their position in the market. Proforma has achieved several significant milestones and made noteworthy changes in its strategies. In recent years, they have emphasized the incorporation of technology into their offerings, introducing innovative solutions to streamline processes and enhance the customer experience. They have also expanded their product lineup to include eco-friendly and sustainable options, aligning with the growing demand for environmentally conscious products. As of the latest updates, Proforma continues to thrive in the market. They remain committed to serving their clients' needs and adapting to the ever-changing business landscape. With their strong reputation, global reach, and focus on innovation, Proforma is well-positioned for continued growth and success.
Key terms
- Franchise fee
$0
- Veteran discount
Not offered
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing).
Growth
- Total locations461
Franchised units open at year-end
- New openings1
Gross new units opened during the calendar year
- 1-year unit growth rate-4.6%
Net unit growth versus prior year
- 3-year unit CAGR-3.6%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio0.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$17k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open—
Midpoint of average time from agreement to opening
- Royalty rate—
Percent of net sales paid to the franchisor
- Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.