Primrose Schools
Education & Child Enrichment · Early Childhood Education
- Active units
- 525
- Avg unit volume
- $2.7M
- Royalty
- 7.0%
Franchised, year-end 2024
of weekly Net Sales
About Primrose Schools
The company operates through a brick-and-mortar franchise model where each location is independently owned. Its programs serve children starting from six weeks of age, with some centers offering after-school care for students up to age 12. The curriculum utilizes a proprietary approach that combines teacher-led instruction with child-initiated play. All locations maintain accreditation through Cognia to meet educational standards.
Key terms
- Franchise fee
$80k
- Existing franchisee rate
Initial Fee $70,000 for a new Facility if you are an existing franchisee that meets our qualifications
- Purchase of existing Facility
Initial Fee will be 60% of the then-current Initial Fee for existing franchisees purchasing a new Facility
- Discretionary reductions
We reserve the right to reduce the Initial Franchise Fee under certain circumstances (e.g., specific market, conversion, permanent lease program, multi-unit development)
- Brand fund
2.0% of Net Sales
- Local advertising
1.0% of Net Sales
- Development Agreement
$25k
- Veteran discount
50000.0% off franchise fee — VetFran: Initial Franchise Fee for first Facility is $50,000
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2024, 2025, 2026.
Growth
- Total locations557
Franchised units open at year-end
- New openings36
Gross new units opened during the calendar year
- 1-year unit growth rate6.1%
Net unit growth versus prior year
- 3-year unit CAGR5.0%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio9.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate3.5%
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$5.1M
Midpoint of estimated initial investment range
↓ Lower is better - Time to open—
Midpoint of average time from agreement to opening
- Royalty rate7.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
Create your free Glidepath account to access full brand information.
Location footprint
Showing 1 of 4 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.