PrimoHoagies
Food & Beverage · Fast-Casual Restaurants
- Active units
- 112
Franchised, year-end 2024
About PrimoHoagies
PrimoHoagies is more than just a hoagie; it is a brand that offers an exceptional dining experience. Known for serving the best hoagies in Philadelphia and South Jersey, PrimoHoagies takes pride in using only the freshest deli ingredients, including freshly baked bread, gourmet meats, and cheeses. With a wide range of options available, customers can order hoagies/subs, catering trays, sides, desserts, and more. Primo Catering is also available for those looking to make their next party or event a hit. Conveniently located across various states, including NJ, PA, DE, FL, MD, GA, SC, and VA, PrimoHoagies is a go-to destination for Italian specialty sandwiches. Sign up for Primo Perks to earn rewards with every purchase, and aspiring entrepreneurs can even own their own PrimoHoagies franchise. With a commitment to quality and taste, PrimoHoagies delivers a truly primo experience.
Key terms
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2025 filing).
Growth
- Total locations112
Franchised units open at year-end
- New openings10
Gross new units opened during the calendar year
- 1-year unit growth rate2.8%
Net unit growth versus prior year
- 3-year unit CAGR9.7%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio1.4×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment—
Midpoint of estimated initial investment range
- Time to open—
Midpoint of average time from agreement to opening
- Royalty rate—
Percent of net sales paid to the franchisor
- Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.