Priceless Car & Truck Rental
Automotive · Auto Rental & Sales
- Active units
- 37
- Royalty
- 4.0%
Franchised, year-end 2024
of weekly Net Sales
About Priceless Car & Truck Rental
Detailed brand overview is not available yet for this profile.
Key terms
- Priceless Brand Share Program
Allows dual branding up to 3 years and reimburses a portion of Royalty and Marketing fees (Year 1: up to 66%, Year 2: up to 50%, Year 3: up to 33%); reduces Post-Termination Buyout during Dual Branding Period
- Brand fund
1.0% of Net Sales
- Footprint
400 – 2,000 sq ft
- Veteran discount
2000.0% off franchise fee — Incentive discount of $2,000 off the standard Initial Franchise Fee to qualified military veterans
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2024 filing).
Growth
- Total locations37
Franchised units open at year-end
- New openings1
Gross new units opened during the calendar year
- 1-year unit growth rate0.0%
Net unit growth versus prior year
- 3-year unit CAGR-1.3%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio1.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$1.0M
Midpoint of estimated initial investment range
↓ Lower is better - Time to open2 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate4.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.