Pretzelmaker
Food & Beverage · Baked Goods & Snacks
- Active units
- 129
- Avg unit volume
- $559k
- Royalty
- 7.0%
Franchised, year-end 2024
of weekly Net Sales
About Pretzelmaker
Pretzelmaker is a renowned brand that has revolutionized the way people enjoy pretzels. Our signature product, Pretzel Bites, are meticulously crafted from scratch right before your eyes, using a recipe exclusively developed by us, right down to the dough. At Pretzelmaker, we pride ourselves on delivering bite-sized fun with full-sized flavor. Our menu is filled with an array of tempting options that cater to every taste bud. Indulge in our Cinnamon Sugar Pretzel Bites with Vanilla Glaze or savor the savory Salted Pretzel Bites with Cheese. For those craving a hot dog twist, our Mini Dog Pretzel Bites are a must-try. We also offer a wide selection of other delectable treats, including Mozzarella Stuffed Pretzel Bites, Garlic Pretzel Bites, and Parmesan Pretzel Bites. We believe that food has the power to spread joy, and we ensure this with our daily fresh-made offerings. With every batch, we strive to elevate the snack experience and keep it consistently fresh. As the original creators of Pretzel Bites, we take pride in our unique recipe and its attention to detail. Come visit us at one of our locations and join our rewards club for exclusive perks. Follow us on Facebook, Instagram, Twitter, and TikTok to stay updated on our latest offerings. At Pretzelmaker, it's all about bite-sized fun and full-sized flavor!.
Key terms
- Franchise fee
$25k
- Installment option
May accept payment in installments, interest free, over 1 to 18 months
- Multi-Unit credit
Portion of development fee credited against Initial Fee, typically 25000 per Franchise Agreement
- Brand fund
2.0% of Net Sales
- Local advertising
2.0% of Net Sales
- Footprint
1,600 – 1,800 sq ft
- Multi-Unit Restaurant Agreement
$25k
- Veteran discount
Not offered
Brand Percentile Rankings
Growth
- Total locations129
Franchised units open at year-end
- New openings5
Gross new units opened during the calendar year
- 1-year unit growth rate-5.1%
Net unit growth versus prior year
- 3-year unit CAGR-6.3%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio5.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)$559k
Average Net Sales for 103 Pretzelmaker restaurants open Jan 1–Dec 31, 2024.
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$482k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open8 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate7.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio1.2×
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
Create your free Glidepath account to access full brand information.
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.