Pollo Campero
Food & Beverage · Quick-Service Restaurants
- Active units
- 15
- Avg unit volume
- $3.9M
- Royalty
- 5.0%
Franchised, year-end 2023
of weekly Net Sales
About Pollo Campero
Pollo Campero is a fast-food restaurant chain specializing in Latin American cuisine, particularly its signature fried chicken. Founded in 1971, it is headquartered in Dallas, Texas, United States. The company's mission is to bring the authentic flavors of Latin America to its customers with high-quality food and exceptional customer service. Pollo Campero offers a wide range of products including crispy fried chicken, grilled chicken, sandwiches, salads, and sides such as yuca fries and plantains. They also serve Latin-inspired beverages and desserts. With a focus on using fresh ingredients and traditional recipes, Pollo Campero aims to provide a unique dining experience for its customers. On a global scale, Pollo Campero has expanded its operations beyond the United States and now has locations in over 15 countries, including Guatemala, El Salvador, Honduras, Nicaragua, Mexico, Spain, and Saudi Arabia, among others. The company has established several subsidiaries, joint ventures, and partnerships to support its international growth. For instance, in 2014, Pollo Campero opened its first restaurant in India through a joint venture with a local partner. In terms of market position, Pollo Campero has achieved significant success and recognition. It is considered one of the largest Latin American chicken restaurant chains in the world. With its unique flavors and commitment to quality, it has gained a loyal customer base and has been able to compete with other major fast-food chains. Over the years, Pollo Campero has undergone notable changes to strengthen its brand and expand its offerings. In recent years, the company has focused on introducing healthier menu options to cater to evolving consumer preferences. Additionally, Pollo Campero has made efforts to expand its digital presence through online ordering and delivery services. As of the latest information available, Pollo Campero continues to be a growing brand, both domestically and internationally. With its focus on providing authentic Latin American flavors and innovative product offerings, the company aims to maintain its competitive position in the fast-food industry.
Key terms
- Franchise fee
$40k
- Incentive Program DRR royalty reduction
Royalty reduced to 2.5% for first 12 months if restaurant opens by original deadline under Incentive Program DRR signed on or before 12/31/2025
- Possible $10,000 incentive initial franchise fee
May offer a $10,000 incentive initial franchise fee in late 2024 or early 2025 for development in states with no existing units (not currently applicable)
- Incentive Program DRR initial fee waiver
We will waive 50% of the initial franchise fee due for each restaurant that opens on or before its originally scheduled opening deadline when the DRR is fully signed by 12/31/2025
- Brand fund
1.0% of Net Sales
- Local advertising
1.0% of Net Sales
- Footprint
2,200 – 3,200 sq ft
- Incentive Program DRR (development rights)
$50k
- Typical Development Fee (without Incentive Program DRR signed by 12/31/2025)
$70k
- Veteran discount
Not offered
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2024 filing); filings on file: 2024, 2025.
Growth
- Total locations—
Franchised units open at year-end
- New openings—
Gross new units opened during the calendar year
- 1-year unit growth rate—
Net unit growth versus prior year
- 3-year unit CAGR—
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio—
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)$3.9M
Average annual Gross Sales for franchised restaurants open the entire 2023 fiscal year.
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate-8.5%
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$2.7M
Midpoint of estimated initial investment range
↓ Lower is better - Time to open—
Midpoint of average time from agreement to opening
- Royalty rate5.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio1.5×
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.