POKEMOTO
Food & Beverage · Quick-Service Restaurants
- Active units
- 25
Franchised, year-end 2023
About POKEMOTO
Pokémoto is a well-known brand that offers Hawaiian-style poke bowls and a culture-rich poké experience. They are dedicated to providing their customers with quick, healthy, and affordable meals that are not only delicious but also packed with flavor. Their menu includes a wide variety of options, including poke bowls, salads, wraps, sides, and boba teas. What sets Pokémoto apart is their commitment to the traditional Hawaiian cuisine of poké. They offer a modern twist on this dish with diced fresh fish as well as other protein options like chicken, tofu, shrimp, or salmon. Customers can customize their own bowl, salad, or wrap with their choice of base, protein, mix-ins, flavor, toppings, and crunch. With an established social media presence and highly rated reviews, Pokémoto is steadily growing and aiming to become a global brand. They also offer franchise opportunities for those interested in owning their own Pokémoto shop. Whether you're looking for a quick lunch or a fulfilling dinner, Pokémoto is the perfect place to satisfy your cravings with their delicious Hawaiian-style poke bowls.
Key terms
- Footprint
1,000 – 2,000 sq ft
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2024 filing).
Growth
- Total locations25
Franchised units open at year-end
- New openings14
Gross new units opened during the calendar year
- 1-year unit growth rate92.3%
Net unit growth versus prior year
- 3-year unit CAGR104.1%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio14.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment—
Midpoint of estimated initial investment range
- Time to open9 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate—
Percent of net sales paid to the franchisor
- Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.