Play It Again Sports
Retail & Consumer Goods · Specialty Retail
- Active units
- 265
- Avg unit volume
- $1.1M
- Royalty
- 5.0%
Franchised, year-end 2024
of weekly Net Sales
About Play It Again Sports
This brick-and-mortar franchise serves athletes, families, and local sports teams by providing a selection of pre-owned and new gear. Customers can bring in gently used equipment to receive payment or store credit, and these items are subsequently resold to the community. The stores offer inventory for various activities such as hockey, golf, baseball, and fitness. Most locations are independently owned and may provide additional specialized services like equipment repair or skate sharpening.
Key terms
- Franchise fee
$25k
- Second or subsequent store / existing franchisee of Winmark brand
Initial Franchise Fee is $15,000 for a second or subsequent store or if you are an existing franchisee of one of Winmark’s other franchised concepts
- Brand fund
1500.0% of Net Sales
- Local advertising
5.0% of Net Sales
- Footprint
3,500 – 4,000 sq ft
Brand Percentile Rankings
Growth
- Total locations265
Franchised units open at year-end
- New openings12
Gross new units opened during the calendar year
- 1-year unit growth rate3.1%
Net unit growth versus prior year
- 3-year unit CAGR3.8%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio4.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)$1.1M
Average Gross Sales across 276 franchised stores for the fiscal year ended Dec 28, 2024.
- Annual unit volume (25th percentile)$711k
Gross Sales means all revenues received from the sale of goods and services in connection with the Store, less sales tax and customer refunds and returns.
- Annual unit volume (75th percentile)$1.4M
Gross Sales means all revenues received from the sale of goods and services in connection with the Store, less sales tax and customer refunds and returns.
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$400k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open11 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate5.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio2.9×
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
Create your free Glidepath account to access full brand information.
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.