Planet Smoothie
Food & Beverage · Coffee & Beverage
- Active units
- 158
- Avg unit volume
- $279k
- Royalty
- 5.0%
Franchised, year-end 2023
of weekly Net Sales
About Planet Smoothie
Introducing Planet Smoothie, the ultimate destination for delicious and nutritious smoothies. Our brand-new rewards program, Planet VIP, has just received a fresh new look. As a member of Planet VIP, you can now earn points for all your Planet Smoothie purchases. Powered by Spendgo™, it's never been easier to be rewarded for your love of smoothies. Here's how it works: 1. Create an account and join Planet VIP. 2. Provide your phone number at checkout for quick and easy point accumulation. 3. Earn 1 point for every $1 you spend (pre-tax) on qualifying purchases. 4. For every 50 points you accumulate, receive a $5 reward redeemable on your next in-store purchase. Not only will you enjoy the perks of our rewards program, but as a Planet VIP member, you'll also receive exclusive information about upcoming promotions, giveaways, events, and new products. Plus, you'll get a special offer for your birthday! Join Planet VIP today and receive $1 off any 20oz smoothie or larger when you register. Fuel your body with delicious smoothies and enjoy the incredible benefits of being a Planet VIP member.
Key terms
- Franchise fee
$25k
- Second traditional location
Initial Franchise Fee reduced to 20000
- Third and each subsequent traditional location
Initial Franchise Fee reduced to 15000
- Non-traditional location (first and each subsequent)
Initial Franchise Fee is 20000
- Brand fund
2.0% of Net Sales
- Footprint
400 – 1,000 sq ft
- Veteran discount
20.0% off franchise fee — 20% discount on the Initial Franchise Fee for Eligible Military and 501(c)(3) organizations
Brand Percentile Rankings
Growth
- Total locations158
Franchised units open at year-end
- New openings14
Gross new units opened during the calendar year
- 1-year unit growth rate3.9%
Net unit growth versus prior year
- 3-year unit CAGR3.0%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio14.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)$279k
Average Gross Sales across all franchised outlets for the measured period.
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$329k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open6 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate5.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio0.8×
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 193 of 367 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.