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Domino's Pizza is an American multinational pizza restaurant chain founded in 1960 by Tom Monaghan and his brother James Monaghan. The company is headquartered in Ann Arbor, Michigan, United States. Originally named Domino's Pizza, Inc., it was changed to Domino's in 2012 to reflect the broader menu offerings beyond pizza. Domino's Pizza primarily offers delivery, carryout, and dine-in options for a variety of pizzas, alongside various side dishes including breadsticks, pasta, chicken wings, and desserts. Their menu also includes a range of specialty pizzas and customized options to cater to different tastes and dietary preferences. With over 17,000 stores across more than 90 markets globally, Domino's Pizza operates on a vast scale. Notable subsidiaries include Domino's Australia, Domino's Canada, Domino's India, and Domino's Pizza Enterprises Ltd., which holds the master franchise rights for Australia, New Zealand, Belgium, France, Netherlands, and Japan. The company has also entered into strategic partnerships and joint ventures in different countries to expand its reach and offerings. In terms of global sales, Domino's Pizza has consistently held a strong market position. It is one of the largest pizza chains, competing with other major players like Pizza Hut and Papa John's. Domestically, it held the title of the largest pizza chain in the United States in terms of sales as of 2020. The company's success can be attributed to its innovative marketing campaigns, focus on technology integration, and commitment to quality and customer satisfaction. Over the years, Domino's Pizza has made significant changes to its brand strategy and product lineup to drive growth. In 2009, the company admitted its pizzas weren't up to par and launched its Pizza Turnaround campaign, which involved revamping the recipe based on customer feedback. This strategy paid off, leading to increased sales and customer loyalty. As of the latest available information, Domino's Pizza continues to expand globally, maintaining a strong market presence. In recent years, the company has made advancements in technology, introducing features such as online and mobile ordering, pizza tracker, and voice-activated ordering. These efforts have contributed to its ongoing success and solidified its position as a leader in the pizza industry. In conclusion, Domino's Pizza is a well-known global brand with a rich history and a focus on providing a wide range of high-quality pizza and accompanying products. With a vast presence worldwide and a strong market position, the company continues to innovate and adapt to changing consumer preferences, ensuring its continued growth and success in the highly competitive pizza market.