Pieology
Food & Beverage · Fast-Casual Restaurants
- Active units
- 101
- Royalty
- 5.0%
Franchised, year-end 2023
of weekly Net Sales
About Pieology
Welcome to Pieology Pizzeria, where we believe that the best pizza starts with the best crust. That's why we make ours fresh every day. When it comes to creating your perfect pizza, we give you all the options. Choose from a variety of crusts, sauces, and over forty toppings, afterbakes, and sauces to create your personalized pizza masterpiece. We even have options for gluten-free, dairy-free, vegan, and vegetarian diets. But our offerings don't stop at pizza. Our menu also includes custom salads and more. And the best part is, when you order with us, you'll be rewarded with exclusive offers, discounts, and free menu items through our rewards program. When you dine with us, you can expect a unique and satisfying experience. Our independently owned locations across the United States are here to help fulfill your pizza cravings, whether you prefer to dine in, take it to-go, or have it delivered to your door. Come and join us at Pieology Pizzeria and create unlimited pizza possibilities, one custom pizza at a time.
Key terms
- Franchise fee
$25k
- Development Agreement credit
If you sign a Development Rights Agreement, $10,000 of the development fee is applied to each initial franchise fee.
- Brand fund
2.0% of Net Sales
- Local advertising
2.0% of Net Sales
- Footprint
1,800 – 3,000 sq ft
- Development Rights Agreement
$10k
- Veteran discount
Not offered
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2024 filing).
Growth
- Total locations101
Franchised units open at year-end
- New openings2
Gross new units opened during the calendar year
- 1-year unit growth rate-8.2%
Net unit growth versus prior year
- 3-year unit CAGR-4.6%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio2.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$556k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open12 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate5.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 1 of 1 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.