Pho Hoa
Food & Beverage · Full-Service Restaurants
- Active units
- 14
- Royalty
- 4.0%
Franchised, year-end 2024
of weekly Net Sales
About Pho Hoa
Pho Hoa is a renowned brand that specializes in crafting healthy and flavorful Vietnamese phở noodle soup. With over 35 years of experience, Pho Hoa has become a leader in the fast-casual Vietnamese food industry. Their passion lies in creating a bowl of phở that offers robust flavors and aromas while still being lower in calories and cholesterol. All of their phở dishes feature top-grade meats and a signature broth made from high-quality ingredients and spices. They also source fresh local produce to ensure the highest quality and taste. But Pho Hoa's menu extends beyond phở, offering a wide range of options such as rice plates, vermicelli bowls, snax, and kids meals. If you're looking to join the Pho Hoa family, they offer a franchise opportunity with a proven business model and decades of expertise. As a franchisee, you'll receive comprehensive training, ongoing support, and benefit from their international brand recognition. Whether you're craving a comforting bowl of phở or exploring other Vietnamese delicacies, Pho Hoa is dedicated to delivering delicious and authentic meals that satisfy every palate. Visit one of their locations in the United States or Canada and experience the Health Conscious Choice™ for yourself.
Key terms
- Franchise fee
$30k
- Existing franchisee subsequent unit discount
25% discount off the then-current Initial Franchise Fee for a second or subsequent franchise
- Discretionary reduction
We may reduce the Initial Franchise Fee if one of our owners or a management-level employee of our Operating Affiliate buys a franchise
- Brand fund
500.0% of Net Sales
- Local advertising
250.0% of Net Sales
- Veteran discount
Not offered
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2025 filing); filings on file: 2024, 2025.
Growth
- Total locations14
Franchised units open at year-end
- New openings1
Gross new units opened during the calendar year
- 1-year unit growth rate-17.6%
Net unit growth versus prior year
- 3-year unit CAGR-11.8%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio0.5×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$575k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open7 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate4.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.