Parlor Doughnuts
Food & Beverage · Baked Goods & Snacks
- Active units
- 87
- Royalty
- 5.0%
Franchised, year-end 2025
of weekly Net Sales
About Parlor Doughnuts
Parlor Doughnuts is a craft doughnut and coffee shop that offers a wide range of unique bakery items. From their original layered doughnuts to vegan, gluten-friendly, and keto-friendly options, they strive to cater to every palate. Their artisanal breakfasts, specialty coffee, and refreshing juice and kombucha options are perfect for starting your day off right. The brand's mission is to efficiently deliver a superior product at a moderate price, all while providing exceptional service in a comfortable setting. Inspired by the historical significance of the parlor, where people gathered for great conversation, Parlor Doughnuts aims to create a vintage Americana feel with a modern twist. Their goal is not only to operate a successful business but also to build communities and create spaces where meaningful conversations can take place. With shops spanning from coast to coast, Parlor Doughnuts has garnered a loyal following. They also offer franchise opportunities for those who want to join their success story. So, whether you're looking for a unique doughnut experience, a delicious cup of coffee, or a warm and welcoming environment, Parlor Doughnuts has got you covered. Visit one of their locations or explore their online shop to indulge in their delectable offerings.
Key terms
- Franchise fee
$45k
- Brand fund
1.0% of Net Sales
- Local advertising
1.0% of Net Sales
- Footprint
1,700 – 2,500 sq ft
- Multi-Unit Development Agreement (MUDA) – 2nd & 3rd units
$34k
- Multi-Unit Development Agreement (MUDA) – 4th and additional units
$11k
- Veteran discount
Not offered
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2024, 2025, 2026.
Growth
- Total locations87
Franchised units open at year-end
- New openings33
Gross new units opened during the calendar year
- 1-year unit growth rate61.1%
Net unit growth versus prior year
- 3-year unit CAGR73.2%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio33.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$650k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open—
Midpoint of average time from agreement to opening
- Royalty rate5.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.