Paris Baguette
Food & Beverage · Fast-Casual Restaurants
- Active units
- 186
- Avg unit volume
- $2.6M
- Royalty
- 5.0%
Franchised, year-end 2024
of weekly Net Sales
About Paris Baguette
The business model centers on brick-and-mortar café locations that serve as neighborhood hubs for fresh-baked goods and prepared meals. Customers can choose from a range of breads, decorative cakes, and seasonal pastries, as well as lunch options like soups and salads. Franchise owners manage a facility-based operation that requires on-site food production by trained bakers and baristas.
Key terms
- Franchise fee
$50k
- Multi-unit (second and subsequent Cafe)
Initial Franchise Fee discounted to $40,000 for each additional Cafe.
- Area Development Agreement
If developing 4+ Cafes, each Initial Franchise Fee is $40,000; $20,000 per Cafe Area Development Fee credited if compliant.
- Brand fund
2.0% of Net Sales
- Local advertising
1.0% of Net Sales
- Footprint
3,000 – 4,000 sq ft
- Veteran discount
15.0% off franchise fee — One-time 15% discount on the Initial Franchise Fee for first Cafe if majority-owned by qualifying U.S. military veteran.
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2024, 2025, 2026.
Growth
- Total locations261
Franchised units open at year-end
- New openings77
Gross new units opened during the calendar year
- 1-year unit growth rate40.3%
Net unit growth versus prior year
- 3-year unit CAGR38.0%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio38.5×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)$2.6M
Item 19 Note 1 states Average Sales reflect revenues of Cafes and exclude sales tax.
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$1.3M
Midpoint of estimated initial investment range
↓ Lower is better - Time to open—
Midpoint of average time from agreement to opening
- Royalty rate5.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio2.0×
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.