P.volve
Fitness · Strength Training Studios
- Active units
- 3
- Avg unit volume
- $838k
- Royalty
- 7.0%
Franchised, year-end 2023
of weekly Net Sales
About P.volve
P.volve is a revolutionary fitness brand designed for those seeking an alternative to traditional, vanity-driven exercise. Founded by Rachel Katzman, the brand emphasizes functional movement to enhance body performance, alleviate pain, and promote holistic well-being. P.volve offers a unique method that utilizes dynamic joint movement and patented resistance equipment—including the p.ball, p.band, and p.3 trainer—to engage every muscle effectively.
Customers can explore P.volve’s offerings through various channels, including on-demand classes that allow for convenient workouts anytime, in-person training at state-of-the-art studios in New York, Chicago, and Los Angeles, and live virtual classes that bring the studio experience home. The brand's commitment to educating individuals about their bodies equips them with the knowledge needed to optimize their fitness journey.
P.volve stands out as a female-founded and led company with a devoted community, promising a total-body experience that empowers users to evolve into their best selves. Discover the transformative potential of functional fitness with P.volve!
Key terms
- Franchise fee
$50k
- Multi-unit development
Second Studio 90% of then-current Franchise Fee; third and each subsequent Studio 80% of then-current Franchise Fee
- Brand fund
2.0% of Net Sales
- Local advertising
3000.0% of Net Sales
- Footprint
1,900 – 3,150 sq ft
- Development Agreement - 3 Studios
$135k
- Development Agreement - 4 Studios
$175k
- Development Agreement - 5 Studios
$215k
- Veteran discount
20.0% off franchise fee — 20% discount on the Franchise Fee for the first Studio for qualified military veterans
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2024 filing); filings on file: 2024, 2025.
Growth
- Total locations—
Franchised units open at year-end
- New openings—
Gross new units opened during the calendar year
- 1-year unit growth rate—
Net unit growth versus prior year
- 3-year unit CAGR—
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio—
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)$838k
Sum of the 12 Monthly Average Gross Revenue figures for the Covered Period (per-studio) = 837,607, representing average annual Gross Revenue per Covered Studio.
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate-31.8%
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$643k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open240 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate7.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio1.3×
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 45 of 54 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.