Our Town America
Business & Professional Services · Marketing & Advertising
- Active units
- 43
- Royalty
- 5.0%
Franchised, year-end 2023
of weekly Net Sales
About Our Town America
Our Town America is a direct marketing company that specializes in helping local businesses attract and retain new customers. With our innovative new mover marketing program, we provide a local advertising solution to get people through your door and experience your products and services. Our proven offers can be customized to suit your specific needs, allowing you to make a lasting impression on your target audience. By reaching out to new residents in your area and welcoming them with a genuine, one-time gift, you can establish a strong customer base that keeps coming back. With over 50 years of experience, Our Town America understands the power of connecting with people while they are adjusting to their new surroundings. Don't struggle to find new customers - let us help you grow your business today!.
Key terms
- Franchise fee
$48k
- Additional unit franchise fee reduction
If opening additional unit franchises, Initial Franchise Fee reduced to $25,000 for those additional franchises
- Brand fund
1.0% of Net Sales
- Footprint
0 – 100 sq ft
- Veteran discount
10000.0% off franchise fee — Reduced Initial Franchise Fee by $10,000 for qualifying honorably discharged U.S. military veterans
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2024 filing).
Growth
- Total locations43
Franchised units open at year-end
- New openings1
Gross new units opened during the calendar year
- 1-year unit growth rate-2.3%
Net unit growth versus prior year
- 3-year unit CAGR-7.3%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio0.5×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$76k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open3 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate5.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.