OsteoStrong
Wellness & Personal Care · Recovery & Wellness Studios
- Active units
- 143
- Royalty
- 7.0%
Franchised, year-end 2023
of weekly Net Sales
About OsteoStrong
OsteoStrong is the ultimate biohack® for skeletal strength conditioning. It is a unique brand that focuses on improving overall health by strengthening the skeletal system. Unlike traditional gyms or medical treatments, OsteoStrong offers a one-of-a-kind experience where individuals can improve their bone density, posture, balance, athletic performance, and alleviate joint and back pain. Using a process called Osteogenic Loading, OsteoStrong promotes skeletal strength for people of all ages and activity levels. Each session is quick, painless, and produces measurable results in a short period. The brand emphasizes that the sessions are sweat-free, leaving individuals feeling energized and without any muscular soreness the next day. OsteoStrong is a biohack that enables individuals to strengthen the foundation of their body without spending hours at the gym or feeling fatigued. It is a safe alternative to high-impact exercises and has been reported to improve bone density, balance, strength, and reduce joint pain. Experience the ultimate biohack® and strengthen your skeletal system with OsteoStrong.
Key terms
- Franchise fee
$35k
- Third or subsequent Franchise Agreement discount
5% discount on the Initial Franchise Fee
- Brand fund
1.0% of Net Sales
- Footprint
1,100 – 1,800 sq ft
- Veteran discount
10.0% off franchise fee — 10% discount on the Initial Franchise Fee for the first Center for qualifying veterans/active-duty with 51% ownership if entity; DD-214 required before signing.
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2024 filing).
Growth
- Total locations143
Franchised units open at year-end
- New openings13
Gross new units opened during the calendar year
- 1-year unit growth rate8.3%
Net unit growth versus prior year
- 3-year unit CAGR7.8%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio6.5×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$446k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open6 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate7.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 152 of 275 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.