Orange Theory Fitness
Fitness · HIIT Studios
- Active units
- 1,283
- Avg unit volume
- $857k
- Royalty
- 8.0%
Franchised, year-end 2024
of weekly Net Sales
About Orange Theory Fitness
Detailed brand overview is not available yet for this profile.
Key terms
- Franchise fee
$60k
- Promotional/Discretionary reductions
We reserve the right to decrease the Initial Franchise Fee in our sole discretion or during marketing promotions.
- Brand fund
3.0% of Net Sales
- Local advertising
2.0% of Net Sales
- Footprint
1,800 – 3,200 sq ft
- Veteran discount
Not offered
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2024, 2026.
Growth
- Total locations1209
Franchised units open at year-end
- New openings13
Gross new units opened during the calendar year
- 1-year unit growth rate-5.8%
Net unit growth versus prior year
- 3-year unit CAGR-4.0%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio0.5×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)$593k
Gross Sales includes all revenues generated by the Studio during the 12-month period ended February 28, 2026; excludes taxes, refunds and credits to customers,…
- Annual unit volume (75th percentile)$977k
Gross Sales includes all revenues generated by the Studio during the 12-month period ended February 28, 2026; excludes taxes, refunds and credits to customers,…
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$935k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open11 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate8.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 746 of 992 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.