NaturaLawn of America
Home Services · Lawn Care & Landscaping
- Active units
- 83
- Avg unit volume
- $1.0M
- Royalty
- 9.0%
Franchised, year-end 2025
Item 19 cohort year 2025
of weekly Net Sales
About NaturaLawn of America
The business operates as a mobile franchise model that utilizes organic-based treatments and biological controls instead of traditional synthetic chemicals. Services include customized lawn care plans informed by soil testing, as well as aeration, seeding, and specialized pest management for ticks and mosquitoes. Franchisees provide these seasonal treatments to local homeowners and businesses through an integrated pest management approach. The model focuses on creating healthier outdoor spaces while minimizing the environmental impact of lawn maintenance.
Key terms
- Franchise fee
$40k
- Reduced fee for existing lawn care business
Discounted $2,500–$20,000 based on verified annual revenues of existing application business
- Brand fund
1.0% of Net Sales
- Footprint
1,500 – 2,500 sq ft
- Veteran discount
Not offered
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2024, 2025, 2026.
Growth
- Total locations—
Franchised units open at year-end
- New openings—
Gross new units opened during the calendar year
- 1-year unit growth rate—
Net unit growth versus prior year
- 3-year unit CAGR—
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio—
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)$1.0M
Item 19 cohort year 2025
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate-52.8%
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment—
Midpoint of estimated initial investment range
- Time to open3 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate9.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 51 of 57 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.