Natural LIFE Wellness Begins HERE
Retail & Consumer Goods · Convenience Retail
- Active units
- 13
- Avg unit volume
- $222k
- Royalty
- 5.0%
Franchised, year-end 2023
of weekly Net Sales
About Natural LIFE Wellness Begins HERE
Detailed brand overview is not available yet for this profile.
Key terms
- Franchise fee
$40k
- Minority Discount
10% discount; 51% owner is a member of a recognized minority group as designated by SBA; only for first Store; not for ADA Stores
- First Responder Discount
10% discount; 51% owner is current or former police, fire, EMT or other first responder; only for first Store; not for ADA Stores
- Multi-Unit Discount - Store 2
$5,000 discount on Store 2 when purchasing 2+ Stores at the same time and signing/paying for all at once
- Multi-Unit Discount - Store 3+
$10,000 discount on Store 3 and up when purchasing multiple Stores at the same time; discounts not combinable
- Brand fund
2.0% of Net Sales
- Local advertising
2.0% of Net Sales
- Footprint
800 – 1,500 sq ft
- Area Development - 3 Stores
$105k
- Area Development - 5 Stores
$165k
- Veteran discount
10.0% off franchise fee — 10% discount for honorably discharged veteran with 51% interest and Form DD-214; applies only to first Store and not to ADA Stores
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2024 filing).
Growth
- Total locations13
Franchised units open at year-end
- New openings8
Gross new units opened during the calendar year
- 1-year unit growth rate160.0%
Net unit growth versus prior year
- 3-year unit CAGR61.2%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio8.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)$222k
Average 2023 Gross Sales for franchised Qualifying Stores.
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$279k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open—
Midpoint of average time from agreement to opening
- Royalty rate5.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio0.8×
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.