Natural Awakenings
Business & Professional Services · Marketing & Advertising
- Active units
- 46
- Royalty
- 7.0%
Franchised, year-end 2023
of weekly Net Sales
About Natural Awakenings
Natural Awakenings is a holistic lifestyle brand dedicated to promoting sustainable practices, health, and wellness. Founded in 1994, the brand provides a wealth of resources, including articles on conscious eating, eco-friendly living, and innovative health solutions. Their offerings encompass a range of topics such as bodywork modalities, environmentalism, and stress management techniques like cold therapy. Natural Awakenings publishes a magazine that serves as a platform for community engagement through inspirational stories, healthy recipes, and tips for mindful living. They also offer directories for local wellness businesses and host events on topics such as functional and integrative psychiatry. The brand is committed to fostering a healthy community by encouraging readers to embrace eco-friendly products and practices. Subscribers to their newsletter gain access to exclusive insights and holistic health advice tailored for a regenerative lifestyle. Join the Natural Awakenings community today and explore a world focused on wellness, sustainability, and conscious living.
Key terms
- Franchise fee
$50k
- Brand fund
2.0% of Net Sales
- Local advertising
1.0% of Net Sales
- Veteran discount
Not offered
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2024 filing).
Growth
- Total locations46
Franchised units open at year-end
- New openings0
Gross new units opened during the calendar year
- 1-year unit growth rate-2.1%
Net unit growth versus prior year
- 3-year unit CAGR-4.1%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio0.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$73k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open6 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate7.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 1 of 1 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.