My Favorite Muffin
Food & Beverage · Baked Goods & Snacks
- Active units
- 12
- Avg unit volume
- $832k
Franchised, year-end 2025
Item 19 cohort year 2025
About My Favorite Muffin
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Key terms
- Franchise fee
$30k
- Subsequent MFM Production Stores
$25,000 for your 2nd and subsequent MFM Production Stores
- Developer rate for subsequent MFM Production Stores
$20,000 for your 2nd and subsequent MFM Production Stores under an Area Development Agreement
- MFM Satellite Store franchise fee
$20,000; $15,000 if signing under an Area Development Agreement
- Area Development Agreement
$5k
- Area Development Agreement - Production Stores (after first)
$20k
- Area Development Agreement - Satellite Stores
$15k
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2025, 2026.
Growth
- Total locations—
Franchised units open at year-end
- New openings—
Gross new units opened during the calendar year
- 1-year unit growth rate—
Net unit growth versus prior year
- 3-year unit CAGR—
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio—
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)$832k
Item 19 cohort year 2025
- Annual unit volume (25th percentile)$670k
Gross Revenues includes all gross sales and business receipts arising from Store operations, excluding sales/use/service taxes remitted to authorities and bona…
- Annual unit volume (75th percentile)$969k
Gross Revenues includes all gross sales and business receipts arising from Store operations, excluding sales/use/service taxes remitted to authorities and bona…
- 1-year Median AUV growth rate5.8%
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$547k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open9 months
Midpoint of average time from agreement to opening
↓ Lower is better - Royalty rate—
Percent of net sales paid to the franchisor
- Sales-to-investment ratio1.5×
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 12 of 30 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.