Museum of Illusions
Entertainment & Recreation · Events & Experiences
- Active units
- 11
Franchised, year-end 2024
About Museum of Illusions
Welcome to the Museum of Illusions New Delhi! Step into the fascinating world of illusions at our unique and captivating museum. Located at A 30-33, 1st Floor, A Block Inner Circle, Connaught Place, New Delhi, our museum offers a wide range of mind-bending exhibits and optical illusions that will leave you amazed. At the Museum of Illusions, nothing is as it seems. Prepare to challenge your perception and question your senses as you navigate through our interactive displays. Suitable for all generations, this is an adventure you won't want to miss. Subscribe to the Illusions Diaries of Museum of Illusions New Delhi to stay updated on the latest optical wonders. And don't worry, we prioritize your safety. Check out our Covid-19 safety information before your visit. Whether you're planning a birthday party, a school visit, or simply a day of mind games, the Museum of Illusions New Delhi is the perfect destination. Book your tickets online now and get ready to have your mind blown!.
Key terms
- Franchise fee
$100k
- Local advertising
5.0% of Net Sales
- Footprint
7,500+ sq ft
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2025 filing).
Growth
- Total locations11
Franchised units open at year-end
- New openings1
Gross new units opened during the calendar year
- 1-year unit growth rate10.0%
Net unit growth versus prior year
- 3-year unit CAGR25.4%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio1.0×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)—
Per FDD Item 19 disclosure
- Annual unit volume (75th percentile)—
Per FDD Item 19 disclosure
- 1-year Median AUV growth rate—
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$4.2M
Midpoint of estimated initial investment range
↓ Lower is better - Time to open—
Midpoint of average time from agreement to opening
- Royalty rate—
Percent of net sales paid to the franchisor
- Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.