Mr. Rooter
Home Services · HVAC & Plumbing
- Active units
- 229
- Avg unit volume
- $2.0M
- Royalty
- 6.0%
Franchised, year-end 2024
of weekly Net Sales
About Mr. Rooter
Mr. Rooter® Plumbing is America's most trusted plumber, offering a wide range of plumbing products and services. With a commitment to quality work at honest prices, Mr. Rooter has been servicing homes and businesses since 1970. As an independently owned and operated business, Mr. Rooter has strong ties to the communities they serve. At Mr. Rooter, customer service is the top priority. Their team of experienced plumbers provides warm and courteous service, treating your home with respect and consideration. They make emergency plumbing situations a priority, scheduling service as quickly as possible to resolve your problem. Their prices are flat-rate and upfront, ensuring you won't have to worry about inflated prices. Driven by a code of values, Mr. Rooter is a Neighborly™ company that believes in respect, integrity, and customer focus. They strive to maximize customer loyalty and always aim to create a positive and enjoyable experience for their customers. In addition to plumbing services, Mr. Rooter also offers a range of other home services. Trust Mr. Rooter for all your plumbing needs and experience exceptional service and quality work.
Key terms
- Franchise fee
$43k
- Rural franchise special pricing
Territory 40,000–65,000 pop.; lowest initial franchise fee is 50% of Minimum Initial Franchise Fee; 30% down; no other discounts except VetFran
- Roll-In Discount
5% off for each $125,000 in annual gross sales rolled-in; up to 50% discount
- Multi-Unit Franchisee Discount
5% after 2 yrs; 10% after 3; 15% after 4; 20% after 5+ yrs
- Cash Discount
Additional 5% if entire fee for additional territory is paid within 90 days of executing agreement (not if brokered)
- Additional Concept Discount
10% discount if franchisee of an affiliate for 2+ years
- HIRE Discount
Employees of franchisees: 10% after 2 yrs; 15% after 3; 20% after 4; 25% after 5+ yrs (applies to first 200,000 pop.)
- Incentive Development Program – Purchased TAFS
Existing franchisees buying TAFS in 2025: 50% discount if signed by Jul 31, 2025; 25% if Aug 1–Dec 31, 2025
- Brand fund
2.0% of Net Sales
- Local advertising
5.0% of Net Sales
- Footprint
4,000 sq ft
- Private Equity Development Agreement
$0.1
- Veteran discount
20.0% off franchise fee — VetFran: 20% discount on the Minimum Initial Franchise Fee ($42,500)
Brand Percentile Rankings
Rankings compare brands in the same operating year. Fee and investment figures come from the FDD (2026 filing); filings on file: 2024, 2025, 2026.
Growth
- Total locations238
Franchised units open at year-end
- New openings23
Gross new units opened during the calendar year
- 1-year unit growth rate4.4%
Net unit growth versus prior year
- 3-year unit CAGR5.2%
Compound annual growth rate of unit count over the trailing 3 years
- Unit growth ratio1.9×
Cumulative opens / closures through year-end
Unit economics
- Annual unit volume (Median)—
Per FDD Item 19 disclosure
- Annual unit volume (25th percentile)$550k
Includes data from 193 franchised businesses that were open and reporting for the full 52 weeks in 2025; excludes locations opened or transferred during 2025 w…
- Annual unit volume (75th percentile)$2.5M
Includes data from 193 franchised businesses that were open and reporting for the full 52 weeks in 2025; excludes locations opened or transferred during 2025 w…
- 1-year Median AUV growth rate14.3%
Year-over-year change in median AUV
- Store-level EBITDA Margin—
Median unit-level EBITDA / AUV
Investment profile
- Estimated initial investment$226k
Midpoint of estimated initial investment range
↓ Lower is better - Time to open—
Midpoint of average time from agreement to opening
- Royalty rate6.0%
Percent of net sales paid to the franchisor
↓ Lower is better - Sales-to-investment ratio—
Median AUV / estimated initial investment midpoint
- Cash-on-cash returns—
Median unit-level EBITDA / estimated initial investment midpoint. Steady-state estimate; year 1 returns will be lower as the unit ramps to median volumes.
Franchisee healthLocked
- Unit closure ratio
- Transfer vs. closure ratio
- Percent multi-unit franchisees
- Litigation rate
- EBITDA multiple on sales & transfers
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Location footprint
Showing 189 of 410 mapped locations
Sources
Financial and operating figures are sourced from the brand's Franchise Disclosure Documents. Brand percentile rankings are based on comparisons to other brands that include the same metrics in their Franchise Disclosure Documents.